L'analyse PESTEL et le macroenvironnement: Comprendre son milieu et anticiper son évolution (Gestion & Marketing t. 28) (French Edition) Book PDF, ePub eBook

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Book Descriptions:
Un guide pratique et accessible pour construire une analyse PESTEL 
Comment repérer les événements qui auront un impact majeur sur l’avenir de l’entreprise ? Quelles décisions prendre pour survivre dans un milieu aussi mouvant et concurrentiel que le nôtre actuellement ? Comment s’adapter rapidement et efficacement aux inévitables changements à venir ? 

Ce livre vous aidera à :

   • Identifier les facteurs évolutifs de l'environnement macroéconomique
   • Initier une discussion proactive pour aborder l'avenir sereinement
   • Prévoir les changements probables
   • Et bien plus encore !

 Le mot de l'éditeur : 
« Avec l’auteur, Thomas del Marmol, nous avons voulu proposer aux lecteurs un petit guide général sur le PESTEL afin qu'ils puissent se rendre compte de l'impact exercé par la dimension macroéconomique sur les entreprises et qu'ils n'oublient jamais de tenir à l’œil cet aspect au sein de leur propre société. » Juliette Nève 

À PROPOS DE LA SÉRIE 50MINUTES | Gestion & Marketing 

La série « Gestion & Marketing » de la collection 50MINUTES fournit des outils pour comprendre rapidement de nombreuses théories et les concepts qui façonnent le monde économique d’aujourd’hui. Nous avons conçu la collection Business & Economics en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.

L'analyse PESTEL et le macroenvironnement: Comprendre son milieu et anticiper son évolution (Gestion & Marketing t. 28) (French Edition) by Thomas del Marmol, 50 minutes

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