Narration und Storytelling: Theorie und empirische Befunde (Unterhaltungsforschung) (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Was ist ›Narration‹ und welche Effekte lassen sich mit narrativer Kommunikation erzielen? Trotz der jahrzehntelangen Beschäftigung mit diesen Problemstellungen herrscht weder Einigkeit hinsichtlich der Definition von ›Narration‹, noch ist die empirische Befundlage ihrer Effekte eindeutig. Dennoch wird ›Storytelling‹ in jüngster Zeit insbesondere im Journalismus breit propagiert - in der Überzeugung, dass eine narrative Darstellung verständlicher, unterhaltsamer und attraktiver für das Publikum sei als etwa eine analytische oder beschreibende Darstellung desselben Sachverhalts. Gleichzeitig wird jedoch Kritik laut, die in einer solchen Berichterstattung die journalistischen Qualitätsanforderungen im Zusammenhang mit dem Informationsauftrag der Medien nicht gewahrt sieht. Werner Früh, Felix Frey und Jette Blümler untersuchen diese Aspekte von Narration und Storytelling sowohl in systematischen Synopsen des Forschungsstands als auch in eigenen Theorieentwürfen und empirischen Forschungsprojekten anhand von Film- und Fernsehbeiträgen.

Narration und Storytelling: Theorie und empirische Befunde (Unterhaltungsforschung) (German Edition) by Werner Früh, Felix Frey

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