Gestión de la reputación corporativa: Convierte lo que piensan y dicen de ti en tu mejor activo (Manuales De Gestion) (Spanish Edition) Book PDF, ePub eBook

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Book Descriptions:
Empresas como Mango, Mercadona, Cemex, Siemens, FedEx o Alpina, entre muchas otras, han asumido que la reputación es su activo de mayor valor, ya sea porque forma parte de su ADN o porque han sufrido una crisis reputacional. Estas organizaciones han entendido que pueden tener unos productos y servicios excepcionales, unas estrategias y objetivos claros, o los empleados y colaboradores con mayor talento, pero todos estos aspectos pueden no servir de nada si son incapaces de gestionar su reputación. La reputación es uno de los activos más importantes para cualquier organización e incide directamente sobre los resultados, por lo que es imprescindible conocer qué es exactamente la reputación, si nuestra organización cuenta con ella, y si tiene la capacidad y las herramientas para incidir sobre las percepciones y opiniones que existen sobre ella.

Gestión de la reputación corporativa: Convierte lo que piensan y dicen de ti en tu mejor activo (Manuales De Gestion) (Spanish Edition) by Marta Carrió Sala

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