Understanding India: Cultural Influences on Indian Television Commercials Book PDF, ePub eBook
Understanding India: Cultural Influences on Indian Television Commercials.pdf
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Book Descriptions:
The book is the outcome of an ethnographic study that attempted to capture the nuances of the cinematic or visual aspect of marketing communications strategy. It is, thus, situated at the intersection of interests in marketing and visual culture.
In this book, many of the discussed television commercials have an embedded vision of India. Within the context of a new consumer culture emerging due to economic liberalization, the book discusses these sketches of India.
Understanding India: Cultural Influences on Indian Television Commercials by Rohitashya Chattopadhyay
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