La reputación de marca (Manuales) (Spanish Edition) Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
¿Cuánto dinero cuesta una crisis de reputación? ¿Castigan los consumidores a las marcas que tienen malas prácticas? ¿Es posible recuperar la credibilidad de una marca después de sufrir una crisis de reputación? ¿Cómo valoran los grupos de interés la reputación de marca? ¿Castigamos a las marcas que no son transparentes? ¿Qué papel juegan los directivos en la construcción o destrucción de la reputación de una marca? Términos como buenas prácticas, servicio, atención al cliente, credibilidad, confianza, comunicación, transparencia, rendición de cuentas o ética están más de moda que nunca. ¿Por qué? Porque las marcas están sujetas cada día más a un escrutinio público y social que obliga a estas a estar más pendientes de los intereses de sus grupos de interés o stakeholders. En el fondo de la cuestión, las marcas están obligadas cada día más a diferenciarse y a representar una serie de valores que coincidan al máximo con las expectativas de sus grupos de interés. Este libro recoge 100 reflexiones basadas en casos reales sobre cómo las marcas y sus directivos son capaces de afrontar la construcción de la reputación, así como a enfrentarse a situaciones de crisis reputacional.

La reputación de marca (Manuales) (Spanish Edition) by Carlos Pursals Puig

From reader reviews:

Thomas Woods:

This La reputación de marca (Manuales) (Spanish Edition) are usually reliable for you who want to become a successful person, why. The explanation of this La reputación de marca (Manuales) (Spanish Edition) can be on the list of great books you must have is giving you more than just simple reading through food but feed an individual with information that probably will shock your earlier knowledge. This book will be handy, you can bring it almost everywhere and whenever your conditions at e-book and printed kinds. Beside that this La reputación de marca (Manuales) (Spanish Edition) forcing you to have an enormous of experience for example rich vocabulary, giving you tryout of critical thinking that we realize it useful in your day action. So , let's have it and revel in reading.

Linda Wood:

The e-book untitled La reputación de marca (Manuales) (Spanish Edition) is the guide that recommended to you to study. You can see the quality of the guide content that will be shown to you actually. The language that author use to explained their way of doing something is easily to understand. The author was did a lot of investigation when write the book, so the information that they share to your account is absolutely accurate. You also might get the e-book of La reputación de marca (Manuales) (Spanish Edition) from the publisher to make you much more enjoy free time.

Scott Bush:

A lot of people always spent their very own free time to vacation or maybe go to the outside with them loved ones or their friend. Are you aware? Many a lot of people spent they will free time just watching TV, or even playing video games all day long. If you want to try to find a new activity honestly, that is look different you can read some sort of book. It is really fun for yourself. If you enjoy the book that you read you can spent the whole day to reading a reserve. The book La reputación de marca (Manuales) (Spanish Edition) it is rather good to read. There are a lot of individuals who recommended this book. They were enjoying reading this book. When you did not have enough space bringing this book you can buy typically the e-book. You can m0ore easily to read this book from your smart phone. The price is not too expensive but this book has high quality.

Herlinda Jerkins:

Would you one of the book lovers? If yes, do you ever feeling doubt when you are in the book store? Make an effort to pick one book that you never know the inside because don't judge book by its include may doesn't work the following is difficult job because you are afraid that the inside maybe not because fantastic as in the outside appearance likes. Maybe you answer could be La reputación de marca (Manuales) (Spanish Edition) why because the wonderful cover that make you consider with regards to the content will not disappoint a person. The inside or content is actually fantastic as the outside or perhaps cover. Your reading sixth sense will directly guide you to pick up this book.