Gestão da comunicação - Projetos de intervenção (Portuguese Edition) Book PDF, ePub eBook

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Book Descriptions:
A obra reúne textos elaborados por professores, pesquisadores e gestores de comunicação da Escola de Comunicações e Artes da Universidade de São Paulo (ECA-USP). Os autores discutem as modificações ocorridas na sociedade, na passagem do século XX para o século XXI, a importância da comunicação nesse contexto e a emergência de um novo profissional: o gestor de comunicação. Em seu conjunto, são apresentadas reflexões acerca da formação do gestor de comunicação, a partir de uma sistematização de conceitos e referências metodológicas, passando pelo contexto da pós-graduação lato sensu, até os novos paradigmas comunicacionais. Também apresenta uma experiência concreta de formação de gestores, realizada na Escola de Comunicação (ECA-USP), o relato de oito projetos de intervenção desenvolvidos por gestores de comunicação e uma pesquisa avaliativa sobre o perfil dos profissionais da comunicação, feita após quinze anos de existência do curso. A obra é indicada a profissionais e acadêmicos do campo da Comunicação em geral como leitura complementar a várias disciplinas dessa área por sua relevância multidisciplinar.

Gestão da comunicação - Projetos de intervenção (Portuguese Edition) by Maria Cristina Castilho Costa

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