Der Einfluss von Einstellungen auf das Konsumentenverhalten (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2005 im Fachbereich Psychologie - Sozialpsychologie, Note: 2,0, Universität Mannheim, Veranstaltung: Sozialpsychologie der Werbung, 16 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Welche Wirkung haben Einstellungen auf das Konsumentenverhalten? Welche psychologischen Faktoren wirken sich steuerungsrelevant auf absatzbezogene Variablen aus? Die wichtigsten Aspekte werden in diesem Text zusammengefasst.

Der Einfluss von Einstellungen auf das Konsumentenverhalten (German Edition) by Konrad Brylla

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