China CEO: Voices of Experience from 20 International Business Leaders (Mandarin (Chinese Edition) Book PDF, ePub eBook

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Book Descriptions:
《关系:跨国CEO的中国经验》

CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first–hand, front–line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca–Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China–based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more.

Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors can′t – first–hand reflections based on over 100 years′ collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time–constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win–over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.

关系指人和人或人和事物之间的某种性质的联系，比如拉关系、社会关系等。事实上，“关系”并不像西方人有时想象的那样，本身就是不道德的。“关系”体制也并不意味着，公司在行贿或者达成私下交易后就可以为所欲为。不过，与西方国家相比，中国的商业伙伴往往会发展出更加密切和深入的关系。国际经理人常常会发现自己在中国开展正常业务时，往往是在一个充满人情且依靠个人（而非职业）能力的环境中行事。

China CEO: Voices of Experience from 20 International Business Leaders (Mandarin (Chinese Edition) by Juan Fernandez

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