Bürgerliche Frauenbilder in der Printwerbung der Zeitschrift "Daheim" in den Ausgaben von 1912 bis 1924 (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Magisterarbeit aus dem Jahr 2008 im Fachbereich Gesch. Europa - Deutschland - I. Weltkrieg, Weimarer Republik, Note: 1,3, Humboldt-Universität zu Berlin, 50 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die kulturwissenschaftliche Bedeutung der Werbung ist ein weites Feld ...
Eine Funktion der Werbung, ein Nebenprodukt ihrer ökonomischen Komponenten, ist die
verzerrte Darstellung von gesellschaftlichen Werten einer Zeit. Ideale und Rollenzuweisungen
werden aufgegriffen, potenziert und lassen häufig einen überhöhten Personentypus entstehen.
In der folgenden Arbeit soll der Wandel des bürgerlichen Frauenbildes in der deutschen
Gesellschaft und Werbung vor, während und nach dem Ersten Weltkrieg näher betrachtet
werden, wobei historische, wirtschaftliche, soziale, kulturelle, ästhetische und politische
Aspekte zu berücksichtigen sind.

Bürgerliche Frauenbilder in der Printwerbung der Zeitschrift "Daheim" in den Ausgaben von 1912 bis 1924 (German Edition) by Barbara Schilling

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